Chefs can play an important role in helping small-scale farmers to supply the hospitality trade in island countries, according to experts taking part in a panel on Chefs for Development: The Link Between Agriculture and Cuisine. By offering menus based on local cuisine instead of imported dishes, they can drive demand for home-grown ingredients sourced from local producers. But in order to take advantage of opportunities, smallholder farmers will need support in upgrading their supply chains to hotels, resorts and supermarkets, producing timely and reliable deliveries of quality products.
Sharing their experiences, chefs described the scope for using local produce in more creative ways, to encourage demand for indigenous crops, livestock and fish products and tap the potential of the tourism trade in small island countries. At present, the hospitality trade in many small island countries is dominated by western menus, based on imported foodstuffs, bypassing local producers and agri-processors.
“In all SIDS, without exception, a large industry is tourism and agriculture, so if tourism is connected to agriculture, you have an opportunity for farmers to supply hotels. It’s a missed opportunity in most cases,” said Pacific television celebrity chef Robert Oliver, who is a strong advocate of using local products in Pacific cuisine and a leading member of the Chefs for Development platform. The platform was launched by CTA and partners at the Pacific Community Agritourism Week in July 2015 to explore strategies for linking chefs and farmers to increase revenues and develop the food tourism sector. “In the Caribbean and Pacific there’s a similar picture because lots of food is imported for tourism. Chefs have a big role to play in the economies of countries, when tourism is the biggest industry and farmers are often in poverty.”
Reconnecting chefs with their roots
“The Pacific has tended not to put its own cuisine forward, and the situation is similar in the Caribbean,” added Oliver, who has taken Pacific chefs to meet local suppliers and learn time-honoured recipes. “Yet 50 per cent of all tourists make their choices based on food and 30 per cent of the money they spend is on food.”
“All tourists have to eat and drink,” said Erik Wolff, President of the World Food Travel Association. “It’s about the overall visitor experience.”
In the Pacific, the Women in Business Development Inc (WIBDI), a Samoa-based network of 1000 organic family farms, which receives support from CTA, is supplying ten large hotels in the country, as well as a number of restaurants.
Samoan chef and restaurant owner Dora Rossi sources many of her products from WIBDI farms, partly because she wants to support local producers, and partly because she knows the products will be good.
“We encompass as many organic and local dishes as possible. I like to support the local economy,” she said. “It’s our identity as Samoans. Tourists want to eat okra, fish and coconut cream. They want to have what we have.”
In the Caribbean, Slow Food Barbados Director Ian McNeel said bringing chefs and producers together was crucial to driving local small island economies. “Through forming alliances between chefs and farmers, we have had a great many successes,” he said. “We all know that tourism has shifted. Tourists are wanting authenticity, a sense of place, a sense of culture.”
Education, access to finance and better infrastructure, such as storage and post-harvest facilities, are key areas where farmers need support if they are to provide consistent supplies of quality produce. Grouping farmers together into producers’ organisations or cooperatives will be critical to ensuring that hotels and supermarkets can expect regular volumes of high quality food products.
Other challenges to be addressed include documentation of successes and lessons learned, training for chefs and other culinary professionals, greater involvement of youth and sensitisation of the general public. “One of the major challenges that the region faces is the exclusion of traditional foods from diets,” said Judith A. Francis, Senior Programme Coordinator at CTA. “Although island countries have fruits and vegetables growing in abundance, people are simply not consuming them and that poses a problem,” she said.
Sourcing food from local producers will have important spin-offs for public health, the panel heard. Currently, the predominance of low-quality imported food in many small island states is having serious repercussions, with high levels of obesity, heart disease and diabetes.
“There has been an invasion of processed foods with big marketing budgets and the island are very vulnerable to the suggestion that all these foods are good,” said Robert Oliver. “The Caribbean and Pacific have big problems with non-communicable diseases. I maintain that local cuisine in the answer. It’s our identity.”
- Watch the photos from the Forum.
- Follow the Twitter conversation and engage with hashtags #CPAF15, #Intra_APP
- Read the blogs from the Forum.
- Read the communiqués from the Forum.
- Interview with Robert Oliver at the Pacific Community Agritourism Week
- Interview with Adimaimalaga Tafuna'I: Sustainable businesses for Samoan women
- Press release The Agribusiness Forum – a Pacific pledge to harness agritourism for rural development
- Article: Linking agriculture to tourism in the Pacific