CTA in the media

Media room

Caribbean: Plans to expand agri-food marketing initiative

freshplaza.com, 25 Oct 2016

October 25, 2016

Michael Hailu, Director of the Technical Centre for Agricultural and Rural Cooperation (CTA), says that ACP-EU organisation is moving to expand the marketing of agricultural produce and products to several other Caribbean countries.

"One of our projects, in partnership with the Caribbean Farmers Network and the Sandals Foundation, is working to strengthen linkages to domestic, regional and export markets in eight countries," he said.

Hailu said there were ''good prospects'' for rolling this out to Antigua, Barbados, Grenada, Jamaica, St. Lucia and St Vincent and the Grenadines.
He added that the CTA was making great strides in helping farmers to boost their earnings by marketing their produce domestically and beyond their borders.
He said CTA was working with farmers and their organisations to improve coordination in specific value chains with the greatest potentials, such as roots and tubers and fruits and vegetables.

In the Dominican Republic, CTA is collaborating with a private bank (BANCO ADOPEM), which has strong social roots and considers agriculture as a potential growth area, to make responsible, productive finance available to small-scale producers.

The CTA Head also pointed out that the Netherlands-headquartered organisation has been playing a leading role in the development and use of mobile applications (apps) in its quest to leverage modern Information Communications Technology (ICT) in developing agriculture.