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Prestigious international prize awarded to CTA-supported project Agribusiness TV

June 19, 2017

CTA partner Agribusiness TV, has been awarded the 2017 United Nations World Summit on the Information Society (WSIS) Project Prize in the “Media” category.

Agribusiness TV’s victory is a testament to the project’s astounding success and impact over the last year. Since it launched in May 2016 with a grant  support from CTA – awarded via the youth call for proposals scheme – Agribusiness TV has been showcasing stories of innovative African youth agripreneurs and inspiring - young people interested in agribusiness entrepreneurship, in Africa and beyond. 

Agribusiness TV co-founders, Inoussa Maiga and Nawsheen Hosenally stated that, "As a young organisation, project and team, we feel very honoured to have received this prestigious award. It is a huge recognition at the international level for the work that we are doing with Agribusiness TV."

The web and mobile application was founded by MediaProd, a young independent media production company in Burkina Faso, to produce short films specifically designed to be shared on the web and via social media using mobile phones. The intended mission is to use video as a tool for promoting and re-evaluating the agricultural sector in the eyes of young people in Africa, by showing the successful paths of young agricultural entrepreneurs and their innovations.

Only a year after its launch, Agribusiness TV not only claims victory of the World Summit on the Information Society (WSIS) prize, but also triumphs in engaging youth in agribusiness. The project has produced over 60 videos within 12 months, which have been viewed more than 2.5 million times. With interviews, testimonials and stories from the field, Agribusiness TV features young women and men engaged in agribusiness across 11 African countries. The films focus on addressing the key questions related to the entrepreneurs' success and ask where the current opportunities in the sector exist and how they can be seized.

As well as providing advice and inspiration for young viewers, 'the first youth in agribusiness web TV in Africa' also offers the agribusinesses it features great exposure. Entrepreneurs promoted by Agribusiness TV have subsequently been contacted by other actors who have helped to strengthen their businesses. It is this focus on supporting youth employment in agriculture, linking the project to Sustainable Development Goals 1, 2 and 8 (to end poverty and hunger, and promote decent work for all), that Hosenally and Maiga believe gave them an edge over the tough competition for the WSIS media prize.

After accepting the award Maiga and Hosenally are looking to the future in which they anticipate CTA's support will continue to be valuable; the pair stated, "The grant we received through the youth call for proposals has been a boost in starting Agribusiness TV, and now in expanding our activities, notably in the production of new video formats and a TV programme that will be aired on the national TV in Burkina Faso."

Youth entrepreneurship in agriculture is at the core of CTA's Strategy. The CTA's Agriculture, Rural Development and Youth in the Information Society (ARDYIS) project launched the Youth Call for Proposals in the framework of which Agribusiness TV has been created in 2015. ARDYIS has been supporting youth engagement in agriculture leveraging on ICTs since 2010, through activities including social reporting, support for youth projects, agricultural hackathons, incubation, start-ups competition, etc.

 

More information

Website of Agribusiness TV: http://en.agribusinesstv.info

Download the Agribusiness TV app: On Apple Store: http://apple.co/29QNRMV

On Google Play: http://bit.ly/2a8sAuz

CTA Youth Strategy: http://bit.ly/CTA-Youth-Strategy

Facebook Page of the ARDYIS project: https://www.facebook.com/ardyis

Agripreneurs’ stories on CTA’s website: www.cta.int/agripreneurs

 

 nawsheen on stage