The Technical Centre for Agricultural and Rural Cooperation (CTA) confirms closure by end of 2020.

Consultancy for the Youth Economic Empowerment through Agribusiness in Kenya (Vijabiz) project


Published on Monday, 18 March 2019.

CTA is seeking to identify the services of reputable companies for the service contract “Consultancy for the Youth Economic Empowerment through Agribusiness in Kenya (Vijabiz) project".

The Technical Centre for Agricultural and Rural Cooperation (CTA) is an international institution of the African, Caribbean and Pacific (ACP) Group of States and the European Union (EU). Its mission is to advance food and nutritional security, increase prosperity and encourage sound natural resource management in ACP countries. CTA promotes information and knowledge sharing; supports the development and implementation of evidence-based, multi-stakeholder policies and strategies; promotes inclusive value chain development and use of ICTs; and strengthens the capacities of agricultural and rural development institutions and communities across the ACP. CTA operates under the framework of the Cotonou Partnership Agreement and is funded by the EU.

The Youth Economic Empowerment through Agribusiness in Kenya (Vijabiz) is a joint project of the Technical Centre for Agricultural and Rural Cooperation (CTA), the Kenya-based USTADI Foundation (USTADI) and International Fund for Agricultural Development (IFAD). It is implemented by CTA and USTADI Foundation, in Nakuru and Kilifi counties.

The consultancy tasks have been divided into two lots (1-2). A company can apply for one or both Lots, depending on their experience, capacity and expertise.

Lot 1 comprises two (2) separate assignments:

  • Identify at least 20 opportunities for value addition along the three value chains (dairy, cereals and fisheries)
  • Conduct market analysis of the agribusiness products identified above (demand, supply, quality and standards, consumption, competitors)

Lot 2 comprises two (2) separate assignments:

  • Manage the identification of key gaps to business success
  • Accelerate and develop growth strategy

Tenders must be sent to the attention of Ms. Christine Webster, Senior Procurement and Grants Coordinator, CTA, Agro Business Park 2, 6708 PW Wageningen, The Netherlands and must arrive at CTA at the latest on 23 April 2019 at 5 p.m. CET, by registered letter with acknowledgement of receipt. Alternatively, tenders may be sent by express courier or delivered physically, against an acknowledgement of receipt, at the latest by 5 p.m CET to the following address: CTA, Agro Business Park 2, 6708 PW Wageningen, The Netherlands.

Any further questions about this invitation to tender are to be addressed to VijaBiz ( In accordance with the “Instructions for Tenderers”, tenderers may send questions by e-mail to the address mentioned in the letter of invitation to tender up to 21 calendar days prior to the tender submission deadline, specifying the contract reference. CTA will not accept questions after that date.

The following documents constitute the tender dossier:

Indicative starting date:
18 March 2019
Deadline for receipt of tenders:
23 April 2019 23 April 2019, 5 p.m. CET


Vijabiz project mentors youth agribusiness groups in agri-enterprises in Kenya


One in four businesses generally fail before their second year, and half do not survive beyond the fifth year; a situation experienced by many youth-led agri-enterprises in Kenya. This is a concern in a country which has a very young population coupled with a high youth unemployment rate. Economically viable agribusinesses could help to address this challenge; thriving youth-led agribusinesses are vital for job creation, make agri-enterprises attractive to the youth and hence could contribute towards alleviating youth unemployment in Kenya.

Framing youth in food systems: the ‘push-pull’ model

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It is well-known that agriculture is a challenging sector to work in, and as a result, deters many young people from taking it over from their parents. However, many in the next generation are also recognising the opportunities; a rising middle class with more money and dietary preferences, closer ties between rural and urban areas through roads and transport, and the rise of new technology and digitisation – otherwise known as ‘the knowledge economy’.

Kenyan youth groups selected for a new agribusiness development project

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The Technical Centre for Agricultural and Rural Cooperation’s (CTA) joint project with the USTADI Foundation – Youth Economic Empowerment through Agribusiness in Kenya (Vijabiz) – has selected 166 youth groups to receive capacity building and financial support. The membership of the selected youth groups total 2,373 young farmers, who will be the beneficiaries of the project being implemented in Kilifi and Nakuru counties in Kenya between 2018 and 2020.

Empowering the Young through Agribusiness

Agriculture is the mainstay of Kenya’s economy, employing more than 70% of people in rural areas and contributing 26% of the GDP. However, youth unemployment in the countryside, as well as in the cities, is growing. Some 30% of Kenyans between the age of 20 and 24 are currently out of work. Increasing youth employment in agriculture could do much to address this problem, and it is one of the main aims of CTA’s ‘Youth Economic Empowerment through Agribusiness in Kenya’ (VijaBiz) project.

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