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Hello Tractor and CTA launch partnership to support smallholder farmers access mechanisation

Abuja, Nigeria February 26, 2019. Hello Tractor and the Technical Centre for Agricultural and Rural Cooperation ACP-EU have announced a partnership to increase smallholder farmers' access to mechanisation services and youth employment opportunities. The partnership will enable Hello Tractor to expand its services across Nigeria and Kenya to connect 5,000 smallholder farmers to mechanisation services, as well as to create jobs for youth as tractor operators and booking agents.

Across sub-Saharan Africa, farmers face some of the lowest rates of mechanisation. Despite the benefits of tractor mechanisation, cost and access have been key impediments to its widespread adoption.

Hello Tractor connects tractor owners to farmers through an Internet-of-Things (IoT)-enabled digital solution that bridges the gap between manual and mechanised farming. The service enables farmers to request affordable tractor services, while providing enhanced security to tractor owners through remote asset tracking and virtual monitoring. Through technology, the company is creating sustainable business opportunities for compact tractor owners, while ensuring smallholder farmers have affordable and convenient access to mechanisation services.

“We are delighted to partner with Hello Tractor in expanding its innovative digital platform to reach a large number of users that will contribute not only to modernising smallholder agriculture and increasing productivity but also to attracting young people to agribusiness in Africa,” said Michael Hailu, Director of CTA.

“We are excited to work with CTA to improve the delivery of mechanisation services to smallholder farmers. Through this collaboration, we will identify, train, and grow the number of youth serving as booking agents on serving farmers. This partnership will grow demand for tractor services through targeted digital initiatives aimed at better coordinating the market," said Jehiel Oliver, founder and CEO of Hello Tractor.

Hello Tractor was awarded a grant following a CTA call for proposals for ICT-enabled mechanisation in Africa. The call for proposals was issued to explore and implement initiatives to support the effective use of digital technologies for agricultural transformation in Africa.

For more information or to request an interview, contact Toby Johnson, Team Leader Communications, CTA, +31 (0) 6 10 88 50 80,

About CTA

The Technical Centre for Agricultural and Rural Cooperation (CTA) is a joint international institution of the African, Caribbean and Pacific (ACP) Group of States and the European Union (EU). Its mission is to advance food security, resilience and inclusive economic growth in Africa, the Caribbean and the Pacific through innovations in sustainable agriculture. CTA operates under the framework of the Cotonou Agreement and is funded by the EU.

About Hello Tractor

Hello Tractor is an award-winning agricultural technology social enterprise focused on improving food and income security for smallholder farmers relying on expensive and often unavailable manual labour. Our solution: we have developed technology to increase and optimise tractor activity across African as well as Asian markets. Hello Tractor connects tractor owners to farmers through an Internet-of-Things (IoT) digital solution that bridges the gap between traditional farming and more technologically advanced approaches. Our platform simplifies complex data to make tractors profitable as business assets even in smallholder farming systems. This disruptive technology holds the potential to increase agricultural productivity and farmer income for a more secure global food system. You can learn more about us today by visiting

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