The Technical Centre for Agricultural and Rural Cooperation (CTA) shut down its activities in December 2020 at the end of its mandate. The administrative closure of the Centre was completed in November 2021.

Deciding on your business model

Knowledge management

This is one of a series of information sheets for people designing and implementing agricultural market information systems in Africa.

This sheet presents a useful way of planning your market information service. It is based on the business model canvas, developed by Osterwalder and Pigneur (2010). You need to work out the answers to nine questions, which are neatly arranged on the business model canvas.

Sheets in this series

  1. Introduction to agricultural market information systems
  2. Developing an agricultural market information system
  3. Identifying clients and planning services
  4. Deciding on your business model
  5. Choosing the right technology
  6. Choosing and working with partners
  7. Collecting data
  8. Data analysis and packaging
  9. Disseminating information to your clients
  10. Marketing your market information service
  11. Data: Ethical and legal issues
  12. Role of donors and NGOs