Whole-family approach to agricultural market success

Area:
Gender
Authors:
, , , and
Published:

This brief describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce high-value products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers.

The recent CTA workshop on ‘making next-generation ACP agriculture work for women’ identified seven critical success factors to enable women to truly benefit from agriculture: access by women to investment and finance; access to markets; skills support, networking and capacity development; access to information, knowledge and technology; access to land; overcoming socio-cultural factors; and appropriate recognition of women (in society, in policies, through targeted delivery of services).

This brief by Taaloga Apa, Isolina Boto, Chris Addison, Emil Jejov and Senou Osseni describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce high-value products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers.