The Technical Centre for Agricultural and Rural Cooperation (CTA) shut down its activities in December 2020 at the end of its mandate. The administrative closure of the Centre was completed in November 2021.

Completion report Hello Tractor

This project was launched following a call for proposals on information and communication technology (ICT)-enabled mechanisation that CTA launched to support activities of its ICT programme in particular and identify how digital innovations could support mechanisation and youth jobs. The winning proposal selected was the project “Connecting Smallholder Farmers to Tractors Powered by Hello Tractor”. Knowledge has been generated to inform CTA’s programme of activities and stakeholders about digitalisation opportunities to support mechanisation and create jobs for youth.
With support from The Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA), through a call for proposal, Hello Tractor an agriculture technology social enterprise has been selected to implement ICT-enabled smallholder mechanisation services with the objective to create jobs for youth across Nigeria and Kenya over a one-year period. Hello Tractor has a bold vision to create sustainable value for tractor owners and to radically transform how the smallholder agricultural ecosystem interacts with and derives value from technology. The enterprise connects tractor owners and smallholder farmers in Africa through a digital tractor sharing application. By creating equitable access to tractor services, the enterprise enables smallholder farmers to earn more and grow more, improving livelihoods and food security for their families and communities. The project has been implemented for 15 months from 12/02/2019 (date of signature) to 15/04/2020.
Main activities implemented
The following activities have been implemented in the framework of the project:Identifying and training youth to serve as both booking agents and tractor operatorsProviding youth workers with needed marketing materials such as flyers, promotional guides, installation steps, ID card, t-shirts and caps to make their work with farmers easier and engender trust within their communities
Carrying out tractor demo days within rural farming communities to help farmers better understand Hello Tractor and the benefits of mechanisationEngaging Hello Tractor contractors on a weekly basis to ensure that bookings sent by agents are being paired to tractors without delayKnowledge-sharing activities (workshops, articles).Brief overview of main achievements As result of this project, more than 5,000 smallholder farmers who needed mechanisation services within Nigeria and Kenya, have been reached and opportunities to earn an income serving as booking agents and tractor operators have been created for over 100 youth. Hello Tractor has also been able to significantly improve on both its technology and its service delivery models to ensure that smallholder farmers are receiving the highest quality of service every time tractors are deployed to provide service.
Overall, through partnership with CTA, Hello Tractor has been able to execute a digital transformation strategy coupled with targeted community and farmer outreach, incorporating lessons learned over several years, in order to improve the offer in the market. For the smallholder farmers, they are now better aware of the ease with which they can gain access to mechanisation services because of the increased brand awareness activities the project carried out at the farmer level, while booking agents and operators on the other hand are now better equipped with the skills and tools that they need to deliver quality service to smallholder farmers.