Fredrick Odhiambo
Massey University, New Zealand
Massey University, New Zealand
Biography
Fredrick Odhiambo completed his Master of Philosophy degree in development studies at Massey University, New Zealand, where he explored the use of mobile phone applications in smallholder farming and their effect on farming, marketing and well-being in Kenya. He is currently a PhD candidate at the Department of Engineering and Innovation; Open University, Milton Keynes, United Kingdom.
Articles
Market in their palms?
This study aimed to explore the use of mobile phone farming applications by smallholder farmers in accessing markets and information and the effects of these on their farming and marketing experience. The result indicates that the mobile phone farming applications have facilitated the smallholder farmers to access markets and marketing information.
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Unlocking the market
A 2013 study entitled Market in their Palms conclusively shows that the use of mobile apps by smallholder farmers in Kenya has helped them to gain access to markets and market information and improved their businesses.
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