Motunrayo Sotannde

Project Manager, Catalent Pharma Solutions, United Kingdom

Biography

Publications

  1. Business models and key success drivers of agtech start-ups

    This interpretative phenomenological research focuses on youth-led companies offering digital services to the agrifood sector in West Africa. Youth is considered as per the African Union definition: individuals aged between 15 and 35 years old. Research questions were to understand the business models adopted by these start-ups; how their business models and business model innovation lead to business success; other key drivers that can support the achievement of success.

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