Motunrayo Sotannde
Project Manager, Catalent Pharma Solutions, United Kingdom
Biography
Publications
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Modèles d’Affaires et Facteurs de Succès des Start-Up Numériques Agricoles
Cette étude porte sur de jeunes entrepreneurs fondateurs de start-up offrant des services numériques aux acteurs du secteur agroalimentaire en Afrique de l’Ouest. Elle est basée sur des interviews détaillées, l’analyse de la littérature et de documents secondaires.
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Business models and key success drivers of agtech start-ups
This interpretative phenomenological research focuses on youth-led companies offering digital services to the agrifood sector in West Africa. Youth is considered as per the African Union definition: individuals aged between 15 and 35 years old. Research questions were to understand the business models adopted by these start-ups; how their business models and business model innovation lead to business success; other key drivers that can support the achievement of success.
