Pierre Ricau
Senior Market Research Analyst, nitidæ
Senior Market Research Analyst, nitidæ
Biography
Articles
Market information to mobiles promotes transparency within Senegal’s value chains
by Pierre Ricau , Hermann Tossou , Osseni Senou and Marc Ghislain Bappa Se
Digital agribusiness, N’kalô, is empowering Senegal’s smallholders through the provision of reliable and objective market information to their phones. Using this data, farmers are able to negotiate to achieve the best prices for their produce
Read More
Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?
by Hamza Rkha Chaham , Brian Bosire and Pierre Ricau
Three young entrepreneurs working in the digitalisation for agriculture sector have learned the hard way that delivering technology-driven solutions for smallholder farmers in Africa can present special challenges. Here, they share some of their insights, including a survival strategy that they claim is critical to success – diversify or die.
Read More
Agribusiness market information via mobile phone – one tool, many impacts
by Pierre Ricau , Hermann Tossou , Osseni Senou and Marc Ghislain Bappa Se
A market information service delivered by mobile phone is helping to promote transparency in Senegal, enabling farmers to obtain fairer prices for their products – including producers who have not signed up for the service.
Read More
Building multi-sided business models for stronger digital agribusiness market development
by Hamza Rkha Chaham , Brian Bosire and Pierre Ricau
Three young entrepreneurs working in the digitalisation for agriculture sector have learned the hard way that delivering technology-driven solutions for smallholder farmers in Africa can present special challenges. Here, they share some of their insights, including a survival strategy that they claim is critical to success – diversify or die.
Read More
