Samwel Rutto
Regional Manager for Structured Trading Systems, EAGC
Regional Manager for Structured Trading Systems, EAGC
Biography
Articles
Agricultural marketing platforms must demonstrate value to end users
by Samwel Rutto
For online agricultural trading platforms to be scaled and sustained, they need to overcome an array of challenges relating to system design, revenue traction and uptake. Here, Samwel Rutto, regional manager for Structured Trading Systems at the Eastern Africa Grain Council (EAGC), highlights the common pitfalls and key considerations for agribusiness when trying to grow their online client base.
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Sustaining and scaling an online agricultural commodity marketing platform in East Africa
by Samwel Rutto
As Regional Manager for Structured Trading Systems at the Eastern Africa Grain Council, Samwel Rutto’s work entails promoting structured markets to facilitate trade and eliminating inefficiencies in the grain industry. Here he explains how his experience in the design and operation of an electronic grain trading system has taught him some of the pitfalls to avoid when trying to scale up digital marketing platforms for agribusiness.
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