Imagine a small women-led organisation in a remote Pacific island nation supplying products sold in more than 3,000 shops in 66 countries. Women in Business Development Incorporated (WIBDI), a non-profit organisation working with 1,000 farming families in Samoa is doing just that, and much more.Read More
This brief describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce high-value products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers.