Le Centre technique de coopération agricole et rurale (CTA) confirme sa fermeture pour la fin 2020.

Completion report ICT Update

The ICT Update magazine has been running for over 20 years, originating as an e-mail newsletter, and developing into a print magazine and website. Since 2018 a number of changes were implemented, and 12 issues have been produced in English and in French. A number of activities were undertaken to make the magazine more cost effective and more inclusive.Shifting the content to CTA projects
The magazine had traditionally featured a variety of themes and the work of other organisations. To ensure that the magazine was more cost effective and more closely supported CTA projects the themes were chosen to feature CTA projects and serve project communication. This was particularly important as the website shifted towards more corporate communications and less “working out loud”. Featuring CTA staff as editors led to some imaginative uses of the issues. Giacomo Rambaldi was able to attract support for a Swahili issue of the magazine issue on drones and additional support for printing additional copies.
Using partners to promote issues and articles
By focussing on our own projects and encouraging partners through contributed content we were able to build new partnerships and develop new ones. The Global Open Data for Agriculture and Nutrition initiative (GODAN) sponsored additional print runs in the same way as the Environmental Systems Research Institute (ESRI) had supported the drones issue. Strategic choices for authors led to further promotion of individual articles. The continued feeding of issue announcements to the UN Food and Agriculture Organization (FAO) brought increased readership.Gender balance
There was also a concern from the previous readership studies that female readers would like to see more female authors, and this was a consideration for each issue. This was limited by the gender imbalance on staff at CTA but was achieved with external authors. For the issues produced since 2018–2020 the percentage of female to male authors increased by 12% from 26% in 2015–2017 to 38.5%.
Web and social media promotion
A digital marketing plan was developed and implemented. The Facebook page which had been removed as a result of the previous CTA communication strategy was reinstated and used together with simple animation videos to promote the website.