VALUE4HER project supported women-led agribusinesses in Africa. The initiative worked to help women agripreneurs overcome barriers and facilitate access to competitive markets, for example through training and help in acquiring funding.
VALUE4HER, which ran under CTA between 2018 and 2020, united regional partners to support women-led agribusinesses in Southern, and Eastern Africa. The purpose of the project was to increase incomes and employment opportunities for women by providing training and facilitating linkages between companies and high-value markets, such as through the digital marketplace VALUE4HERConnect. VALUE4HER also engaged in advocacy initiatives to promote market practices that allow women to succeed.
Over the course of two years VALUE4HER reached over 350 women agripreneurs in Africa through trainings, knowledge networking and trade mediation. During these trainings, the women agripreneurs were supported with hands-on business curation training for credit worthiness and investment readiness. A total of 165 large busineses, led by women, reported increasing incomes from improved market access and enhanced technical business management skills. Moreover, up to 12,240 medium businesses were supported to access high value markets. No other CTA project has gained as much brand-recognition and as many admirers in such a short time.
At the end of 2020, the VALUE4HER platform was handed over to the Alliance for a Green Revolution in Africa (AGRA) to advance the project’s efforts. The handover of VALUE4HER coincided with AGRA’s refining of its 2030 Strategic Framework and the organisation’s new perspective on gender and inclusion. From 2020 to 2025, AGRA aims to reach up to 5,000 African agribusinesses led by women and help them grow by enabling partnerships and building digital capacities to harness the digital economy.