Taaloga Apa
Programme Manager, WIBDI
Programme Manager for Women In Business Development Incorporated (WIBDI)
Biographie
Articles
Une agro-entreprise de femmes aux Samoa exporte ses produits dans le monde entier
par Taaloga Apa , Isolina Boto , Chris Addison , Emil Jejov et Osseni Senou
Imaginez une organisation dirigée par des femmes, dans un petit État insulaire au milieu du Pacifique, qui vendrait ses produits à plus de 3 000 boutiques dans 66 pays. C’est ce que fait – entre autres – Women in Business Development Incorporated (WIBDI), une organisation à but non lucratif qui travaille avec 1 000 familles d’agriculteurs aux Samoa.
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Publications
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Whole-family approach to agricultural market success
This brief describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce high-value products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers.
